The Hidden Metrics Every PPC Services Company Tracks to Maximize ROI
When businesses think of PPC (Pay-Per-Click) advertising, the first numbers that usually come to mind are clicks, impressions , and maybe even CPC . But what many don’t realize is that behind every successful campaign, a PPC services company is monitoring a powerful set of hidden metrics that truly drive profitability. These metrics are often overlooked by businesses running ads on their own, but they’re exactly what differentiate average campaigns from high-ROI winners. In today’s digital-first world, even the leading digital marketing company relies on these deeper insights to deliver consistent results. Let’s explore what these hidden metrics are, and why they matter more than you think. 1. Quality Score Components (Not Just the Score Itself) Everyone knows Quality Score influences cost and ad rankings. But what a professional PPC team really tracks are the components : Expected CTR Ad Relevance Landing Page Experience These micro-metrics reveal why an ad is performing t...